Social Media Marketing
Unleash the power of social media with our transformative course on Social Media Marketing. Learn how to create engaging content, drive brand awareness, and grow your audience across popular platforms. Master the art of social media success and propel your business forward.
Duration
10 hrs
Course Details
- 1-on-1 Training Session
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
- Assessment and Certification
Social Media Marketing Modules' Included?
- Understanding the role of social media in marketing
- Overview of the Google Ads platform and its features
- Setting social media marketing goals and objectives
- Identifying target audiences and buyer personas
- Conducting a social media audit
- Defining brand voice and messaging
- Developing a content calendar and posting schedule
- Integrating social media with overall marketing strategy
- Creating engaging and shareable content
- Visual content creation (images, videos, graphics)
- Content curation and user-generated content
- Writing compelling social media copy
- Building and managing social media communities
- Responding to comments and messages
- Effective engagement strategies
- Handling customer feedback and complaints
- Understanding influencer marketing and its benefits
- Identifying and partnering with influencers
Negotiating influencer collaborations and contracts
- Measuring the impact of influencer campaigns
- Introduction to social media advertising platforms
- Creating and optimizing paid campaigns
- Targeting options and audience segmentation
- Budgeting and bidding strategies
- Introduction to social media analytics tools
- Tracking and measuring key metrics and performance indicators
- Analyzing campaign results and making data-driven decisions
- Reporting on social media ROI
- Utilizing Instagram for business marketing
- Creating visually appealing profiles and content
- Hashtag strategies and Instagram Stories
- Instagram advertising and shopping features
- Leveraging Facebook for business marketing
- Creating a Facebook Business Page and optimizing it
- Facebook Groups and community management
- Facebook advertising strategies and best practices reports
- Split testing and optimizing social media campaigns
- A/B testing of ad copy, visuals, and targeting
- Conversion tracking and optimization techniques
- Scaling successful campaigns
Regular quizzes and assignments to test understanding of concepts.
Final project: Students will be required to develop a comprehensive social media marketing strategy for a given business, including content creation, community management, and advertising recommendations.
Tools You’ll Master
10 International Digital Marketing Certifications
Facebook Blueprint
Google Ads Display
Google Ads Video
Google Ads Shopping
Mobile Marketing
YouTube Certified
Google Analytics
Google Ads Search
Google Adwords
Semrush Solutions 2023
Connect with the Digital Marketing Experts
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Social Media Marketing Course Certification
After completion of this comprehensive Google Ads course, you will have mastered creating highly effective ad campaigns, targeting the right audience, and maximising ROI. TDMI”s certificate serves as a testimony to the expertise and proficiency you have earned.
Our Trainer
-Jay Maniyar
Co-founder & Digital Head at Pace Web Solutions 8+ Years of Experience
Procedure for Offline Social Media Marketing Course Training
The procedure for offline Google Ads course training follows a structured approach to provide participants with a comprehensive understanding of Google Ads & its various components. The process begins with planning & designing a curriculum that covers essential topics such as campaign setup, keyword targeting, ad creation, bidding strategies, & performance tracking. Experienced trainers with expertise in Google Ads are chosen to deliver interactive & engaging classroom sessions. Participants must enrol through a registration process, & the course is conducted through a combination of lectures, hands-on exercises, & case studies. Practical assignments & real-world examples are used to reinforce learning. Assessments & evaluations are conducted to measure participants’ progress, & certificates are awarded upon successful completion of the course. Ongoing support & guidance are provided to address any questions or challenges faced by the participants. Overall, the procedure ensures that offline Google Ads course training offers a structured & effective learning experience, equipping participants with the knowledge and skills to create & manage successful Google Ads campaigns.
The procedure for offline Google Ads course training follows a structured approach to provide participants with a comprehensive understanding of Google Ads & its various components.
The process begins with planning & designing a curriculum that covers essential topics such as campaign setup, keyword targeting, ad creation, bidding strategies, & performance tracking. Experienced trainers with expertise in Google Ads are chosen to deliver interactive & engaging classroom sessions. Participants must enrol through a registration process, & the course is conducted through a combination of lectures, hands-on exercises, & case studies. Practical assignments & real-world examples are used to reinforce learning. Assessments & evaluations are conducted to measure participants’ progress, & certificates are awarded upon successful completion of the course. Ongoing support & guidance are provided to address any questions or challenges faced by the participants. Overall, the procedure ensures that offline Google Ads course training offers a structured & effective learning experience, equipping participants with the knowledge and skills to create & manage successful Google Ads campaigns.
Social Media Marketing Course Fees & EMI Options
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Frequently Asked Questions
The choice of platforms depends on your target audience and business objectives. Popular platforms for Social Media Marketing include Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Research your audience to identify the platforms they frequently use.
Social media can help you reach a wider audience, enhance brand visibility, engage with customers directly, foster customer loyalty, drive website traffic, generate leads, and gain valuable insights about your target market.
Consistency is key, but the posting frequency depends on the platform and your audience’s preferences. Aim for a regular posting schedule without overwhelming your audience. Test different frequencies to find the optimal balance.
Both organic and paid strategies have their benefits. Organic efforts build an authentic community and brand reputation, while paid strategies can amplify reach, target specific audiences, and drive faster results. A combination of both is often recommended.
Engage your audience by creating compelling content, asking questions, responding to comments and messages promptly, running contests or giveaways, sharing user-generated content, and encouraging dialogue.
