Search Engine Marketing
Discover the art of driving targeted traffic and maximizing online visibility with our in-depth Search Engine Marketing course, learn effective strategies and optimize your digital advertising campaigns for success.
Duration
16 hrs
Course Details
- 1-on-1 Training Session
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
- Assessment and Certification
Search Engine Marketing Modules' Included?
- Understanding the role of SEM in digital marketing
- Differentiating between organic SEO and paid advertising
- Overview of search engine marketing platforms (Google Ads, Bing Ads, etc.)
- Setting SEM goals and key performance indicators (KPIs)
- Importance of keyword research in SEM
- Tools for keyword research
- Identifying high-value keywords for SEO and PPC
- Analyzing keyword competition and search volume
- On-page optimization techniques for organic SEO
- Optimizing website content for keywords
- Technical SEO best practices
- Building high-quality backlinks
- Introduction to Google Ads
- Account setup and campaign structure
- Understanding quality score and ad rank
- Setting budget and bidding strategies
- Creating compelling ad copy
- Utilizing ad extensions for enhanced visibility
- A/B testing and optimizing ad performance
- Ad policies and best practices
- Introduction to display advertising
- Creating effective display ad campaigns
- Targeting options and audience segmentation
- Banner ad design and best practices
- Utilizing remarketing to reach past website visitors
- Creating custom audiences for targeting
- Implementing audience targeting in Google Ads
- Optimizing bids and messaging for different audiences
- Introduction to Google Analytics
- Tracking and analyzing website traffic and conversions
- Key metrics and performance indicators
- Conversion tracking and attribution models
- Analyzing campaign performance and metrics
- Optimizing keywords, bids, and ad placements
- A/B testing and landing page optimization
- Developing a comprehensive SEM strategy
Regular quizzes and assignments to test understanding of concepts.
Final project: Students will be required to create and manage a live PPC campaign, optimize its performance, and present a campaign performance report.
Learning Methodology
1. Visual Learning
Visual learning is a learning style in which information is processed through the eyes, making use of visual aids such as graphs, charts, and diagrams to enhance learning and understanding
2. Auditory Learning
Auditory learning refers to the process of acquiring information through listening and hearing.
3. Read/Write Learning
Read/Write Learning refers to a learning style where individuals learn best through reading and writing information.
4. Kinaesthetic Learning
Kinaesthetic learning is a learning style that involves physical activities and hands-on experiences for effective learning and retention.
Tools You’ll Master
10 International Digital Marketing Certifications
Facebook Blueprint
Google Ads Display
Google Ads Video
Google Ads Shopping
Mobile Marketing
YouTube Certified
Google Analytics
Google Ads Search
Google Adwords
Semrush Solutions 2023
Connect with the Digital Marketing Experts
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Search Engine Marketing Course Certification
After completion of this comprehensive Search Engine Marketing course, you will be able to do keyword research, implement advanced strategies which will help in optimizing ad campaigns, analyze data and drive targeted traffic.TDMI”s certificate serves as a testimony to the expertise and proficiency you have earned.
Our Trainer
-Jay Maniyar
Co-founder & Digital Head at Pace Web Solutions 8+ Years of Experience
Search Engine Marketing Course Fees & EMI Options
Procedure for Offline Search Engine Marketing (SEM) Course Training
The procedure for our Offline Search Engine Marketing (SEM) Course Training follows a systematic approach to provide participants with a comprehensive understanding of SEM strategies & techniques. The process begins with planning and designing a curriculum that covers key SEM concepts such as Keyword Research, Ad Creation, Bid Management, & Performance Tracking. Experienced trainers with expertise in SEM are chosen to deliver engaging and interactive classroom sessions. Participants must enrol through a registration process, & the course is conducted through a series of lectures, practical exercises, & case studies. Hands-on practice and real-world examples are used to Reinforce Learning. Assessments & Evaluations are conducted to gauge participants’ progress, & certificates are awarded upon successful completion of the course. Continuous support & guidance are provided to address any queries or challenges faced by the participants. Overall, the procedure ensures that Offline Search Engine Marketing (SEM) Course Training offers a structured & effective learning experience, equipping participants with the knowledge and skills to excel in Search Engine Marketing.
The procedure for our Offline Search Engine Marketing (SEM) Course Training follows a systematic approach to provide participants with a comprehensive understanding of SEM strategies & techniques.
The process begins with planning and designing a curriculum that covers key SEM concepts such as Keyword Research, Ad Creation, Bid Management, & Performance Tracking. Experienced trainers with expertise in SEM are chosen to deliver engaging and interactive classroom sessions. Participants must enrol through a registration process, & the course is conducted through a series of lectures, practical exercises, & case studies. Hands-on practice and real-world examples are used to Reinforce Learning. Assessments & Evaluations are conducted to gauge participants’ progress, & certificates are awarded upon successful completion of the course. Continuous support & guidance are provided to address any queries or challenges faced by the participants. Overall, the procedure ensures that Offline Search Engine Marketing (SEM) Course Training offers a structured & effective learning experience, equipping participants with the knowledge and skills to excel in Search Engine Marketing.
Testimonials
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Frequently Asked Questions
While both Search Engine Marketing and Search Engine Optimization aim to improve website visibility in search engine results, Search Engine Marketing focuses on paid advertising placements, while Search Engine Optimization focuses on organic (unpaid) search results optimization.
Popular platforms for Search Engine Marketing include Google Ads (formerly Google AdWords), Microsoft Advertising (formerly Bing Ads), and other search engine advertising networks.
Search Engine Marketing allows businesses to reach a targeted audience, increase brand visibility, drive traffic to their websites, and achieve quick results compared to other marketing methods.
Yes, Search Engine Marketing can be highly effective for small businesses as it allows for precise targeting, budget control, and measurable results, providing a cost-effective way to compete with larger competitors.
Search Engine Marketing can benefit a wide range of industries and businesses, but its effectiveness may vary depending on factors such as competition, target audience, and budget allocation.
