Performance Marketing
Excel in the art of performance driven marketing by unleashing the potential of Performance Marketing with our transformative course. From data-driven strategies to conversion optimization, discover how to drive measurable results and maximize ROI. Gain the skills to thrive in the competitive digital landscape.
Duration
12 hrs
Course Details
- 1-on-1 Training Session
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
- Assessment and Certification
Performance Marketing Modules' Included?
- Understanding the concept of performance marketing
- Differentiating between performance marketing and traditional marketing
- Overview of key performance marketing channels and tactics
- Setting performance marketing goals and KPIs
- Pay-per-click (PPC) advertising
- Affiliate marketing
- Influencer marketing
- Email marketing
- Display advertising
- Native advertising
- Setting up conversion tracking mechanisms
- Introduction to web analytics tools (e.g., Google Analytics)
- Analyzing key performance metrics (e.g., CTR, conversion rate, ROI)
- Attribution models and understanding the customer journey
- Importance of landing page optimization in performance marketing
- Designing effective landing pages for conversion
- A/B testing and multivariate testing
- User experience (UX) best practices
- Introduction to PPC advertising platforms (e.g., Google Ads, Bing Ads)
- Keyword research and selection
Creating high-quality ad campaigns
- Bid management and budget optimization
- Understanding affiliate marketing networks and programs
- Finding and selecting affiliate partners
- Negotiating and managing affiliate partnerships
- Tracking and measuring affiliate campaign performance
- Building and growing an email subscriber list
- Email marketing campaign best practices
- Designing effective email templates and content
- Marketing automation and drip campaigns
- Overview of display advertising networks
- Creating compelling display ad campaigns
- Targeting options and audience segmentation
- Retargeting strategies for display ads
- Understanding native advertising and its benefits
- Creating native ad campaigns
- Native ad formats and platforms
- Optimizing native ad campaigns for performance
- Analyzing campaign performance and identifying areas for improvement
- Optimization techniques for different performance marketing channels
- Scaling successful campaigns and maximizing ROI
- Creating a comprehensive performance marketing strategy
Regular quizzes and assignments to test understanding of concepts
Final project: Students will be required to develop and present a performance marketing campaign for a specific business, including strategy, implementation, and performance analysis.
Tools You’ll Master
10 International Digital Marketing Certifications
Facebook Blueprint
Google Ads Display
Google Ads Video
Google Ads Shopping
Mobile Marketing
YouTube Certified
Google Analytics
Google Ads Search
Google Adwords
Semrush Solutions 2023
Connect with the Digital Marketing Experts
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Performance Marketing Course Certification
After completion of this Performance Marketing comprehensive course, you will possess the strong skills required to create and execute successful marketing campaigns that are focused on driving measurable results. You will also know how to set clear goals, track and measure results, and optimise campaigns for maximum performance.TDMI”s certificate serves as a testimony to the expertise and proficiency you have earned.
Our Trainer
-Jay Maniyar
Co-founder & Digital Head at Pace Web Solutions 8+ Years of Experience
Procedure for Offline Performance Marketing Course Training
The procedure for offline Performance Marketing course training follows a systematic approach to equip participants with the knowledge & skills necessary to excel in the field of Performance Marketing. The process begins with designing a comprehensive curriculum that covers essential topics such as conversion tracking, data analysis, campaign optimization, & ROI measurement. Experienced trainers with expertise in performance marketing are chosen to deliver engaging classroom sessions. Participants must enroll through a registration process, & the course is conducted through a combination of lectures, practical exercises, & case studies. Hands-on practice & real-world examples are incorporated to reinforce learning. Assessments & evaluations are conducted to measure participants’ progress, & certificates are awarded upon successful completion of the course. Ongoing support & guidance are provided to address any questions or challenges faced by the participants. Overall, the procedure ensures that offline performance marketing course training offers a structured & effective learning experience, empowering participants to drive results & achieve success in their performance marketing efforts.
The procedure for offline Performance Marketing course training follows a systematic approach to equip participants with the knowledge & skills necessary to excel in the field of Performance Marketing.
The process begins with designing a comprehensive curriculum that covers essential topics such as conversion tracking, data analysis, campaign optimization, & ROI measurement. Experienced trainers with expertise in performance marketing are chosen to deliver engaging classroom sessions. Participants must enroll through a registration process, & the course is conducted through a combination of lectures, practical exercises, & case studies. Hands-on practice & real-world examples are incorporated to reinforce learning. Assessments & evaluations are conducted to measure participants’ progress, & certificates are awarded upon successful completion of the course. Ongoing support & guidance are provided to address any questions or challenges faced by the participants. Overall, the procedure ensures that offline performance marketing course training offers a structured & effective learning experience, empowering participants to drive results & achieve success in their performance marketing efforts.
Performance Marketing Course Fees & EMI Options
Testimonials
Digital Marketing Institutes Near You
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425 Prestige Industrial Estate,
Baudi Lane, Marve Rd, Orlem,
Mumbai, Maharashtra 400064
Frequently Asked Questions
Traditional marketing often relies on broad reach and brand awareness, while performance marketing emphasizes measurable results and return on investment (ROI). In performance marketing, the focus is on driving specific actions or conversions, allowing businesses to optimize their marketing efforts based on actual performance data.
Performance marketing leverages a variety of digital channels to reach and engage target audiences. Some common channels include SEM (Search Engine Marketing), affiliate marketing, display advertising, social media advertising, email marketing, and content marketing.
Performance marketers measure success by analyzing Key Performance Indicators (KPIs) relevant to their campaign objectives. These KPIs can include Click-Through Rates (CTRs),conversion rates, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), and more.
Absolutely! Performance marketing can be particularly beneficial for small businesses with limited marketing budgets. Its pay-for-performance model allows businesses to allocate their budget efficiently, ensuring they only pay for tangible results.
Yes, performance marketing can be seamlessly integrated with other marketing strategies to create a holistic approach. For example, businesses can combine performance marketing with brand advertising to build awareness and drive targeted actions simultaneously.
