Facebook & Instagram Ads
Supercharge your advertising strategy with our cutting-edge course on Facebook & Instagram Ads. Discover the art of targeting, creating captivating ad campaigns, and maximizing ROI. Gain the expertise to reach your ideal audience and drive exceptional results.
Duration
6 hrs
Course Details
- 1-on-1 Training Session
- Practice Tests & Assignments
- Dedicated Q&A Support & Help
- Assessment and Certification
Facebook & Instagram Ads Modules' Included?
- Understanding the importance of Facebook and Instagram advertising
- Overview of Facebook Ads Manager and Instagram Ads
- Differentiating between Facebook and Instagram ad placements
- Setting advertising goals and objectives
- Setting up a Facebook Business Manager account
- Creating a Facebook Ads account and pixel installation
- Understanding campaign structure (campaigns, ad sets, and ads)
- Ad account roles and permissions
- Identifying target audiences and buyer personas
- Utilizing Facebook Audience Insights for audience research
- Creating custom audiences based on customer data
- Lookalike audiences and audience segmentation
- Designing effective ad creatives for Facebook and Instagram
- Ad copywriting best practices
- Utilizing images, videos, and carousels in ads
- Storytelling techniques for compelling ad content
- Setting campaign budgets and ad spend limits
- Understanding different bidding options (CPC, CPM, oCPM)
Cost control strategies and bid optimization
- Managing campaign pacing and delivery
- Analyzing campaign performance metrics
- A/B testing of ad elements (copy, visuals, call-to-action)
- Optimizing ad placements and delivery methods
- Ad scheduling and dayparting strategies
- Implementing Facebook pixel and event tracking
- Creating remarketing audiences for retargeting campaigns
- Dynamic Ads for personalized product recommendations
- Customizing ads based on user behavior and interests
- Understanding Facebook Ads reporting metrics
- Analyzing campaign results and ROI
- Creating custom reports and performance dashboards
- Conversion tracking and attribution models
Regular quizzes and assignments to test understanding of concepts.
Final project: Students will be required to create and manage a live Facebook or Instagram ad campaign, optimize its performance, and present a campaign performance report.
Tools You’ll Master
10 International Digital Marketing Certifications
Facebook Blueprint
Google Ads Display
Google Ads Video
Google Ads Shopping
Mobile Marketing
YouTube Certified
Google Analytics
Google Ads Search
Google Adwords
Semrush Solutions 2023
Connect with the Digital Marketing Experts
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Facebook & Instagram Ads Course Certification
After completion of this comprehensive Google Ads course, you will have mastered creating highly effective ad campaigns, targeting the right audience, and maximising ROI. TDMI”s certificate serves as a testimony to the expertise and proficiency you have earned.
Our Trainer
-Jay Maniyar
Co-founder & Digital Head at Pace Web Solutions 8+ Years of Experience
Procedure for Offline Facebook & Instagram Ads Course Training
The procedure for offline Google Ads course training follows a structured approach to provide participants with a comprehensive understanding of Google Ads & its various components. The process begins with planning & designing a curriculum that covers essential topics such as campaign setup, keyword targeting, ad creation, bidding strategies, & performance tracking. Experienced trainers with expertise in Google Ads are chosen to deliver interactive & engaging classroom sessions. Participants must enrol through a registration process, & the course is conducted through a combination of lectures, hands-on exercises, & case studies. Practical assignments & real-world examples are used to reinforce learning. Assessments & evaluations are conducted to measure participants’ progress, & certificates are awarded upon successful completion of the course. Ongoing support & guidance are provided to address any questions or challenges faced by the participants. Overall, the procedure ensures that offline Google Ads course training offers a structured & effective learning experience, equipping participants with the knowledge and skills to create & manage successful Google Ads campaigns.
The procedure for offline Google Ads course training follows a structured approach to provide participants with a comprehensive understanding of Google Ads & its various components.
The process begins with planning & designing a curriculum that covers essential topics such as campaign setup, keyword targeting, ad creation, bidding strategies, & performance tracking. Experienced trainers with expertise in Google Ads are chosen to deliver interactive & engaging classroom sessions. Participants must enrol through a registration process, & the course is conducted through a combination of lectures, hands-on exercises, & case studies. Practical assignments & real-world examples are used to reinforce learning. Assessments & evaluations are conducted to measure participants’ progress, & certificates are awarded upon successful completion of the course. Ongoing support & guidance are provided to address any questions or challenges faced by the participants. Overall, the procedure ensures that offline Google Ads course training offers a structured & effective learning experience, equipping participants with the knowledge and skills to create & manage successful Google Ads campaigns.
Facebook & Instagram Ads Course Fees & EMI Options
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Frequently Asked Questions
Facebook and Instagram offer various ad formats, including image ads, video ads, carousel ads (multiple images or videos in a single ad), collection ads (a combination of images and product catalogs), and many more. Each format offers unique ways to engage with your audience.
Yes, Facebook and Instagram Ads provide extensive targeting options. You can narrow down your audience based on demographics (age, gender, location), interests, behaviours, and even target people who have interacted with your website or app. This allows you to reach the right people who are more likely to be interested in your offerings.
Facebook and Instagram Ads provide robust analytics and insights to track the performance of your ads. You can monitor metrics such as impressions, reach, clicks, conversions, engagement, and many more. These insights help you understand the effectiveness of your campaigns and make data-driven decisions.
Yes, Facebook and Instagram offer an integrated advertising platform, allowing you to run ads across both platforms simultaneously. This helps you maximize your reach and engagement potential, as you can leverage the unique user base and features of each platform.
While having a Facebook Business Page is recommended for comprehensive advertising capabilities, it’s not mandatory to run ads on these platforms. However, having a business page offers additional benefits such as improved ad targeting, audience insights, and the ability to engage with your audience through organic posts.
It’s essential to regularly monitor and update your ads to keep them fresh and effective. Depending on your campaign duration and performance, you may need to adjust your targeting, creative elements, or budget. Monitoring your analytics and making data-driven optimizations can help you achieve better results and maintain the success of your ads.
